The importance of wellness, fitness and recreation within hospitality

31 Jan. 2023

44% of tourists to the Middle East spend more on inbound wellness trips than the average traveler to the region.

Hotels everywhere are recognizing how important physical and mental wellbeing programmes and facilities can be for a truly enriching getaway. In fact, 44% of tourists to the Middle East spend more on inbound wellness trips than the average traveler to the region. This shift in consumer demand has hoteliers and operators on the lookout for innovative and unique wellness experiences for both tourists and locals. Here are just some of the area's resorts and hotels are looking at to rejuvenate.



The hotel and hospitality industry has been quick to recognize the importance of providing first-class fitness and wellness spaces for their guests, understanding that quality in these facilities can make a huge difference when it comes to guest .

As a result, many hotels are investing in state-of-the-art fitness centers, spas, and wellness programs to attract and retain customers. Some hotels have even incorporated outdoor fitness and yoga classes as well as meditation gardens to further enhance the guest experience. Additionally, many hotels now offer in-room fitness equipment and virtual fitness classes to ensure guests can stay active and healthy while on their trip. Furthermore, the trend of wellness tourism has been on the rise and the hotel industry is adapting to cater to this market. Overall, the hotel and hospitality industry has been making a significant effort to improve fitness and wellness offerings to provide guests with a holistic and enjoyable experience.





Spas and pools have long been a hallmark of hospitality services, providing guests the chance to relax in luxury. However, spa therapies and treatments are becoming more than just an added bonus - they're being recognized as essential elements for overall guest wellness experiences. In fact, spas served as one of the very first focuses on "wellness" within hotels! With people now dedicating time to prioritize self-care over other aspects of their health routine; these personalized care options become increasingly sought after by travelers around the world.


Recreation and leisure facilities

The number of “digital nomads” - who seek out dream travel destinations as remote workplaces in conjunction with leisure adventures - is growing. Not only would recreational activities contribute to customer satisfaction and attraction/retention but this could be a significant source of additional revenue for a hotel developer.

Wellness-driven hotels and resorts are rapidly emerging as a top priority in the hospitality industry, with no singular solution to success. Experts suggest various approaches that must be tailored around each organization’s unique needs for their overall wellness journey - creating experiences that promote healthier lifestyles among guests.