Fitness First Australia sets alarm clock for 24/7 clubs
Fitness First Australia will begin the rollout of 24/7 access to its clubs this month, offering members the freedom to train when they want.
The launch of the round-the-clock gyms will be introduced at a select number of clubs in New South Wales and Victoria before being rolled out to all the country’s 59 sites.
As reported in Health Club Management in March, Greg Oliver, chief executive of Fitness Lifestyle Group, which is the parent company of Fitness First Australia, announced clubs would eventually go 24/7, seven days a week.
Members wanting to train during extended opening hours will be provided with a 24/7 access card and go through a security briefing and induction.
“We know that life is not always as regular as clockwork, everyone is different and for many, normal opening hours just don’t fit within their lifestyle,” said Fitness First Australia general manager David Aitchison. “Whether you work late, start early or find that you’re most motivated late at night or just before dawn, Fitness First wants to provide a safe environment for our members to train at a time that suits them.”
Fitness First has also developed guidance around training at all times of the day or night.
“Many people make decisions on when to train based on the ‘science’ behind circadian rhythms, hormone levels and the body’s temperature. But your preference of when to train is equally as important,” added Michael Cunico, Fitness First Australia national fitness manager.