17 - 19 SEPTEMBER 2019
Dubai World Trade Centre

A high-end residential tower in downtown Houston, Texas allows visitors the chance to walk on air…kind of. The Market Square Tower has located a new glass-bottomed swimming pool 40 floors above the ground on its highest floor. The dizzying water feature is not for the faint hearted – users of the pool can actually walk along the glass floor to be suspended 40 floors above the city. A promotional video of the “Sky Pool” shows a guest walking over what appears to be a ledge onto nothing, until the viewer sees the glimmer of water reflected in the playback to realise that it is in fact a swimming pool. The video has since gone viral, displaying the wide-reaching effects of social media marketing. The tower’s news page reveals that the pool has been features in the Daily Mail, Cosmopolitan, Travel and Leisure and the Today Show.

Completed towards the end of 2016, the pool was one of the main selling points of the new tower, and gained a lot of attention in the immediate wake of the opening. It was modelled on a rooftop pool in Dubai. Houston residents were asked about their opinion of the pool, and many seemed averse to the idea of stepping out over a seemingly invisible edge. This isn’t the first time TOPHOTELNEWS has reported about unique swimming pools. In January, a similarly gravity-defying pool in the Italian countryside was covered, while in February we rounded up some of the world’s most impressive infinity pools.

Swimming pools are a natural selling point of any hotel, resort or residence, as the Market Square Hotel has proven. The idea of a pool immediately conjures up relaxation and holidays, and the ability to capitalise on this by attaching your brand to an innovative swimming pool that will capture the public’s gaze is an opportunity not to be missed.

SPONSORS & PARTNERS

Matrix
AEO
UFI
Dubai Sports Council
TOPHOTELPROJECTS
Travel Partner
Member of
Johson healthtech
Health Magazine
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dmg events is an organiser of face-to-face events and a publisher of trade magazines for the international Construction, Energy, Coatings, Transport, Hospitality & Design industries.